tag:blogger.com,1999:blog-1251030811992285392.post5156405670017452561..comments2023-04-28T12:55:16.460+03:00Comments on Zipipop Theory: An Intention Broadcasting Model: Preliminary ThoughtsUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1251030811992285392.post-32265780012314640982008-09-23T16:39:00.000+03:002008-09-23T16:39:00.000+03:00Much thanks for those pointers. It made me realize...Much thanks for those pointers. It made me realize that we have previously used some of them in our Zipiko business models, but I now need to develop them more in the general theory. <BR/><BR/>As you will see in this <A HREF="http://about.zipipop.com/zipiko_presentation" REL="nofollow"> presentation</A> (first use at Mobile 2.0 Europe last July) we realized from the start the huge potential the system has to tap into "highly personalized advertising" (see the User Friendly Business Model section in particular).<BR/><BR/>I would very much appreciate any additional thoughts. Best, RichardRichardhttps://www.blogger.com/profile/11462219669126160684noreply@blogger.comtag:blogger.com,1999:blog-1251030811992285392.post-66566758764358892602008-09-16T10:20:00.000+03:002008-09-16T10:20:00.000+03:00An interesting analysis (rather than a theory, but...An interesting analysis (rather than a theory, but that doesn't matter here)! <BR/><BR/>I think the last point of "crowdsourcing" points into an interesting direction. When you look at IB from that point of view you actually highlight a/the *problem* that the intention-broadcaster wants "solved". And solving problems is what you could use a service for. The party organizer's "problem" is to get guests. The person who wants to go for a beer doesn't want to sit in the bar alone. Etc.<BR/><BR/>Something that I think is missing from your theory is the vast area of "influencing intentions". The media, but also all of my "inboxes" (SMS; email), are bombarding me with things I *could* do: see a movie, go to a party, have a beer, etc. So one half of any IBS is about influencing the intentions of the *receivers*. In some forms that's called "advertising". When you go from very generic advertising to highly personalized advertising I think you at some point enter into intention broadcasting. This realization perhaps allows for a view point where the intention broadcaster can be seen as an advertiser.Roberthttps://www.blogger.com/profile/17526276623400611048noreply@blogger.com