Tuesday, March 18, 2008

How to Make a Campfire

At the Helsinki Open Coffee with Arctic Startup Meetup a couple of weeks ago, a friend asked me to explain how to make a good 'social media' campfire – so here are some Zipipop suggestions.


Wood: Social Object (the thing that people are discussing about, through or around, eg – product, application, cultural phenomenon, etc)
Place: Where best to attract the Target Audience, eg – social network site, standalone website, mobile)
Benches: Communication Channels (facilitate communication, eg – forums, walls, group discussions)


Tinder/Lighter Fuel: Early Adopters (take them personally to the fire)
Paper: Advertising (guide them to the fire: ads, stickers, flyers, banners, etc.)
Matches: Publicity (blog reviews, news articles, seminars presentations, search engine optimization, etc)

Get the mix right and the flames should be roaring in no time; however, there are many campfires in the big internet forest – so the bigger your fire the more likely it is to attract those happy campers.

Updated: 26/03/08

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